The Buyer Persona

The buyer personas clearly outline exactly who you need to be communicating with, where to find them and how to appeal to them.

The buyer persona is one of the foundational blocks for building targeted, high ROI marketing campaigns, and for building highly customized and tailored marketing materials such as web pages that speak directly to specific customers’ needs and objections. It reveals:

  • WHO you need to persuade within the buyer’s organisation;
  • WHAT information they need to make their purchasing decision;
  • WHEN buyers are most likely to be receptive to your message;
  • WHERE to reach buyers with your marketing content;
  • HOW to create a persuasive argument for purchasing your solution; and
  • WHY your marketing and sales plan is the best course of action.


  • Full buyer personas description for all identified customer types
  • Systematization of buyer personas usage in all marketing activities
  • Conclusions and recommendations for your identified buyer personas

Estimated time of completion

  • 1 month

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