Online Business Development Platforms

Businesses regularly choose software platforms to power their marketing and sales activities, based on their popularity or cost. Ironically this can lead to large missed opportunity costs if there are better solutions that exist to increase ROI.

We locate the very best set of platforms for your business’ needs. There is no one-size-fits-all approach as each business can be very different from the next.

The chosen platform must be a premium solution that balances the following:

  • Cost
  • Customer support
  • Ease of use
  • Features
  • Integration with other software and apps
  • Scalability
  • Security

Based on our findings, we have identified the following platforms to help your business achieve substantial ROI during a marketing campaign:

Adobe Business Catalyst (CMS, CRM, email marketing, e-commerce and more)

This is an entry-level cloud-based SaaS (software as a service) that has a very easy-to-use interface and low overheads relative to other cloud-based biz dev platforms.

Notable features of the Adobe Business Catalyst platform are:

  • CRM (customer relationship management);
  • email marketing;
  • e-commerce;
  • customer support ticketing;
  • integrated analytics;
  • API (connects the platform to other services); and
  • website CMS (content management system).

The CRM will allow your sales and marketing teams to store leads and customers as records, and to document marketing and sales activity for each of them for things such as:

  • probability to buy;
  • lead temperature (cold, warm, hot);
  • phone call transcripts;
  • calendar entries;
  • purchase history and so on.

The CRM will also allow you and your staff to track which customers have opened email marketing campaigns and interacted with marketing materials sent by email. It allows this through an integrated email marketing platform.

ActiveCampaign (CRM & email marketing)

ActiveCampaign is an affordable marketing solution that integrates a CRM, email marketing and marketing automation.

It’s incredibly easy to use and integrates with a wide variety platforms for accounting, CMS, e-commerce, support, event management and so on.

Wordpress (CMS)

Wordpress is an open-source CMS that is adopted by millions of businesses around the globe.

It has the largest number of plugins and integrations with third party software, and can be set up and managed with ease.

Although separate hosting will be required along with measures to ensure a high level of security for your website, it can be incredibly cost-effective and scalable.

Shopify (E-commerce)

Shopify is an industry leading, cloud-based e-commerce software.

It’s low fees, effective interface and support make it a strong platform from which to sell your products online.

It also allows vendors to integrate an impressive number of third party software and apps to streamline the way you do business online.

Mailchimp (Email marketing)

Mailchimp is a dedicated, feature rich email marketing platform for businesses of all sizes.

It allows for:

  • subscriber profiles (see how your subscribers are interacting with your campaigns at a glance);
  • marketing automation and personalization (send specific emails based on behaviour);
  • analytics;
  • a simple and intuitive design interface; and
  • integration with e-commerce, CMS and CRM software.

Note: if we recommend another platform in this document that is also offered by Adobe Business Catalyst, it is because we have identified that you have additional / unique requirements that are not possible with the one platform alone.

To learn more about our online business development plans, read our overview page or click to inquire.