Conversion optimization

Having a website that just sits there and never changes isn’t good for your business.

The truth is that unless you’re constantly testing the structure of the website, its content and its design, you’re probably leaving a ton of money on the table that your competitors will gladly eat up.

Every online business should constantly strive to increase the number of visitors that complete a conversion goal.

A conversion goal could be purchasing a product, submitting a webform or any other valuable action that impacts your bottom line.

Understanding your visitor psychology

Remember that each visitor is different in the way they “consume” the information on your web pages. That’s why professionals that understand conversion optimization will be able to help you see where you’re disconnecting with your audience, and to assist in establishing better engagement and better conversion. We use specialised software that helps us improve your conversion so that all the changes we make are measured and rated by an unbiased third-party.

A scientific approach for better results

Many marketers might run their tests on a whim, or gut instinct. They might also implement changes that at best would result in insignificant results.

Our approach to conversion optimization is methodical and data-driven; we don’t take action based on what we feel may work—we change things based on our findings and our knowledge.

Before we make any changes, we first identify:

  • how quickly they can be implemented;
  • how much they will cost you; and
  • the potential ROI.

By being scientific in our approach, we can find better, faster, more impactful ways to increase conversion.


  • Web analytics and measurement
  • Meetings to discuss findings and determine next tests
  • A/B testing
  • Multivariate testing

Estimated Time to Completion

  • Ongoing

To learn more about our online business development plans, read our overview page or click to inquire.