Having a website that just sits there and never changes isn’t good for your business.
The truth is that unless you’re constantly testing the structure of the website, its content and its design, you’re probably leaving a ton of money on the table that your competitors will gladly eat up.
Every online business should constantly strive to increase the number of visitors that complete a conversion goal.
A conversion goal could be purchasing a product, submitting a webform or any other valuable action that impacts your bottom line.
Many marketers might run their tests on a whim, or gut instinct. They might also implement changes that at best would result in insignificant results.
Our approach to conversion optimization is methodical and data-driven; we don’t take action based on what we feel may work—we change things based on our findings and our knowledge.
Before we make any changes, we first identify:
By being scientific in our approach, we can find better, faster, more impactful ways to increase conversion.